Another New York City venue with a mixed reputation, Ico Gallery offers the same “deal” as the other pay to play places. For an upfront fee, artists are given space to display their work. The gallery is in the habit of sending unsolicited emails just as many other vanity venues do. The emails explain that they have viewed work online and would like to offer a show if the artist is willing to put up the cost at the outset. If you haven’t begun to pick up on the general thread of things by now, let’s be very clear. An artist should never, ever have to pay to display their work. Modest cost sharing for advertising and split commissions are the norm, but overhead costs are not.