ITSLIQUID GROUP
I came here looking for reviews, info. It is very expensive! But I think a lot of people don’t know how expos work, expos are paid by galleries & artists to have a space in a warehouse/ large conference space etc. Expos cost money, the organizers have to pay spaces, even if they make deals with hotels or whatever, they have expenses of marketing, rentals, promotion, printed materials. It’s not going to be free, and they can get away from not disclosing upfront the cost because it’s understood that to take part in an art fair/expo, you pay the space/ print etc… Unless you’ve a name and bring clout to the even, they might invite you to bring reputation to an art fair. What I wanted to learn is if there is good promotion, a considerable audience especially of buyers, if galleries or curators go see the work, if artists get to network with them, if artists actually sold art + made money on top of expenses or broke even. My biggest problem is the quality of work they seem to show, which is mostly bad, almost manufactured – many curators are so snob but choose crappy work, other people who actually have some unique vision, don’t have a career, a chance to show etc. – but with this group, there’s really no curatorial sense! The prices are even higher now, they’re charging me E1263./4 medium works incl. taxes, to take part in the Barcelona Contemporary. it’d have been nice to read more professional opinions on the whole thing. I’d be ok paying some if it meant organization, great marketing, sales, connections, reputation building …
12 comments
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Anonymous
received exactly the same right now!” How are you? This is Amaride Ferrante, Art Curator at ITSLIQUID Group and we have already been in contact, as we invited you to present your works in our exhibitions in the past.
I’m reaching out because we would love to invite you to consider participating in BORDERS ART FAIR 2025, the flagship event of Venice’s artistic calendar, running alongside the Venice Biennale.https://www.itsliquid.com/call-borders-venice-2025.html
BORDERS ART FAIR 2025 is divided into 3 appointments:
Hybrid Identities – May 23 – June 06, 2025
Secret Spaces – June 26 – July 10, 2025
Future Landscapes – July 25 – August 08, 2025Participation in the Borders Art Fair during the Biennale is a strategic opportunity for artists to elevate their careers.
The Biennale attracts art professionals and collectors, offering an ideal environment for the recognition and appraisal of artworks. Exhibiting in this prestigious setting not only increases visibility but can also positively influence the market value of an artist’s work, helping them establish or strengthen their presence in the global art market.
Furthermore, this prestigious event will be accompanied by an exclusive printed catalog, showcasing all participating artists and ensuring lasting visibility for their work.
Send me the number and dimensions of the work you’d like to present so that I can create a special participation rate for you.Alternatively, please be informed that we are organizing also collective exhibitions in Rome, Barcelona and London, and we can also offer a private room for your work and organize a solo exhibition in other cities if you wish.
I’m looking forward to hearing back from you. Wishing you a wonderful day!
Best regards,
Amaride Ferrante
Art curator
Arch. Luca Curci
Director
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Anonymous
Thanks for your comments! I was quiestionning myself if I should do it and if there were any chances to make some sellings but youanswered my questions 🙂
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Anonymous
I exhibited at Itliquid Rome Art Fair 2024. Total scam. The gallery was awefull and the work was hung poorly. I agree it is a scam for foreign artists and the shipping was outrageous and my only option. BEWARE
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Anonymous
ITSLIQUID Group has reached out to me to place 2 of my artworks in their 2025 show with a deadline for acceptance of 8 days. Sounds like a vanity gallery scam. I looked at some of the artwork they displayed over the past 5 years……..some are skilful but some are truly terrible amateur rubbish.
It’s a scam. -
Anonymous
Thanks zaszor, this group of artists keeps sending me emails about exhibiting and they are enticing. But it’s good that I didn’t get caught. I think that there should be no payment for exhibiting works if the gallery wants to represent the client. And I also pay a lot of money for gallery representation and exposure.
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Anonymous
I participated in the Rome Art Fair 2023, and I must say it was a disappointing experience. Despite the high participation fee of over 600 EUR, there was no marketing effort in the city of Rome, just free Instagram stories. They also suggested using their service to deliver my paintings, but it turned out to be a standard uninsured DHL courier with a 20-30% markup on the official price.
The opening at Medina Art Gallery went quite well. However, during the rest of the week-long exhibition, I noticed that the exhibition space was often closed during the advertised opening hours. This happened several times when I tried to show my friends (who had come to Rome specifically to see the exhibition). When I called, the guard, who was in a neighboring building, claimed he had just stepped out for coffee, but I found this hard to believe. Even when he did open the exhibition space, he didn’t bother to open the second area.
In summary, they seem to have no interest in selling the artworks since they already make money from the participating artists. Don’t fall for this trap.
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Anonymous
A classic vanity gallery scam for foreign artists. The gallerist trusts that the artists will not visit the gallery again after the opening. I don’t think anyone else goes to these galleries either, ever.
When visiting Rome, would you go to these vanity galleries to see the work of other artists if your own art wasn’t on display? Be honest!
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Anonymous
Is this the same ITSLIQUID that is founded in 2001 by Luca Curci? How much is the fee for artists nowadays?
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Anonymous
I also have been talking with them, but I decided not to participate in it. It just doesn’t feel… right.
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Anonymous
I feel you bro! Completely agree with you and have exactly the same feelings. I Almost closed a deal with them for an exhibition in Barcelona and backed up last minute because of the expenses. Unfortunately it looks like we have to put money in order to -maybe- get some money back. Money that we do not have in most cases. Where is the art?
Anonymous
Just received the flattering random email saying “we have visited your website and we are very interested in showing your work….” My suspicions also aroused by the very short deadline for submission of proposal =ie about 4 days from receiving the email – well known tactic of pressure selling/scams. From what I have read here and elsewhere I won’t follow through on this