Lichtundfire in NYC
I was contacted by the director via my website to participate in a themed group show. The curatorial statement aligned with my work so I was excited to get more information, but noticed in the fine print that they did ask for a financial contribution from the artist. The show was also in the very near future, which seemed strange. After I expressed interest, I was told that I would need to give the gallery almost $1,000 to participate, as well as a 60/40 split (artist/gallery). I shared my discomfort with this, at which point the messages became more desperate and pleading, saying I could pay via installments, and arrived via multiple modes of communication. In the meantime, I had researched the director, who had apparently run a gallery in Chelsea in the past and was accused of not paying an artist for sold work. Artists beware!
7 comments
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Anonymous
Lichtundfire is a pay to display gallery. Your paying for your work to display and for them to operate. Long ago Priska Juschka’s partner was charged with fraud and an artist took him to court (artist won the case). At the time they operated under a different name and their partnership dismantled as well as the gallery. Ms. Juschka is now operating solo with Lichtundfite.
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Anonymous
Yesterday I was contacted by Claudio Giulianelli via Linkedin to participate at the Vernice art fair in Forli.
Since I was reading this comment I would like to know more details about the experience exhibiting here?
Please be so kind to contact me
pattwolf@me.com -
Anonymous
Where is the proof of all this? How do I know you are telling the truth? Do you even know iw who the director of Lichtundfire is? I don’t think you do.
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Anonymous
Priska C. Juschka Is the director.
I have screenshots of the exchanges but suspect that wouldn’t convince you either since your tone is so hostile that I suspect you are well aware of the gallery already.
Everyone has access to Google and can find her history for themselves.
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Anonymous
Some galleries charge fees, they can’t know if your work will sell, but they’re providing you with an opportunity to show your work.
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Anonymous
A thousand dollars, plus 40% of my work? I don’t think so. You don’t need that much money. Take the thousand (which even that is ridiculous) or take a cut of the sale, I won’t give you both.
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Anonymous
Lichtundfire is a pay to display gallery. I met Priska C. Juschka at her gallery at around the time of Covid and she proceeded to email me. $900 up front plus a cut from sales and unfortunately no guarantee of major marketing/ visits from critics etc. I’m not a fan of this kind of business construct and will never participate in a business dealing as such. Prompted by my curiosity of her background I decided to Google search her and her gallery. It turns out she once had a partner and they owned a gallery in Chelsea under a different name. One of their artists took them to court for not paying sales of her work. The artist won the case and (I think) the business partner spent time in jail for fraud. A few years later Luchtunfire on the LES was born.